New York, New York City – Stuart Weitzman’s 2019 holiday ad blockbuster “Step Inside” continues the theme of feminine power that the brand is dedicated to, and continues to interpret the beauty of women with softness in bold and dynamic dances. This is also Stuart Weitzman’s first holiday series. The ad blockbuster was released worldwide on Monday, November 18, 2019, and released both new video and still images.
This advertising blockbuster presents a ballet that perfectly balances women’s power and beauty, and invites the revered classical ballerina Misty Copeland to perform. With her performance in the Nutcracker produced by the American Ballet Theatre, the iconic ballet dancer Copeland, who became synonymous with the holiday season, has become the perfect candidate for Stuart Weitzman’s leading actress. At the age of 13, he became a rising star in the dance industry. In 2015 he was promoted to the lead dancer of the American Ballet Theatre and the first African-American woman to receive this award. Copeland’s career journey represents a historic moment in the ballet industry. “As a ballet dancer, Our identity includes not only dancers but also athletes, “Copeland said.” It’s really beautiful to dance in a ballet skirt, but people may not be able to see the power behind the beauty. “Ballet is powerful under lightness The power is moving and perfectly interprets the resilience and courageous beauty of women who have been chanted and praised by Stuart Weitzman.
In the advertising blockbuster, the graceful dance choreographed by Copeland runs through the short film, showing the comfort and convenience of SW shoes, fully conveying the core spirit of the brand that is, the integration of fashion and functionality in the design, so that women Stay in control every day.
The director and photographer of the “Step Inside” blockbuster are Lacey. This rising star is known for his strong use of color and ingenious motion capture. Copeland is wearing SW’s iconic shoes and dancing in the blockbuster. Among them are re-interpreted classic styles, as well as popular new styles specially designed for this mutually gifted and celebrated holiday season, including:
MERIDA sandals: inspired by the brand’s signature NUDIST strap high heels. This shoe features an all-inclusive silhouette by SW product design director Edmundo Castillo, and shoes with this silhouette have become the style of choice for red carpets and banquets. “I was inspired by the brand ’s history and my own design experience to create this new, timeless silhouette that reshapes the feet,” Castillo said. “To do this, I carefully designed the position of each strap. Combining fashion, functionality, comfort, and classic texture, creating a design that can stand the test of time. ” MIRANDA starts from the classic and creates a slim and charming ankle line with a wrap-around design that modifies the foot shape, adding to your holiday at the end of the year Elegant charm.
BELLE INFI NITY capsule series: SW first launched this series with a geometric double buckle as the highlight, including ALICIA slippers, which is a modern interpretation of the SW pair of ballet flats. It is light and stylish and has rich colors for modeling. Passionate chili red, fresh leaf green and modern metallic silver), and a new dinner bag not to be missed- EMELIE clutch bag to help you create a glamorous holiday look.
5050.20 Capsule Series: This series is the brand’s most prestigious and iconic 5050 over-the-knee boots for the first time to present a rich and varied limited color selection for the holiday, including limited edition leaf green, chili red and sky blue. Also, for the first time, the 5050 BUCKET bag has been launched. As a trendy bag in recent years, this bucket bag that integrates functionality and fashion sense perfectly interprets the brand’s iconic mixed material design, blending fun The splendid patchwork of color makes the fashion surge. As a perfect extension of the 5050 over-the-knee boots, it also further enriches SW’s bag selection, and it is also a great move for SW to go into the bag field.
The SW Holiday Series will soon be fully available in Stuart Weitzman’s Chinese retail stores and online official malls. We invite you to experience the colorful SW Holiday World.
About STUART WEITZMAN
Stuart Weitzman is a global leading brand of boutique shoes. It has more than 150 directly-operated boutiques in North America, Europe, and China. It also has boutiques, department store counters, and sales at retailers and specialty malls. Also, it provides online shopping services in the United States, Canada, Europe, Greater China, Japan, and Australia. Stuart Weitzman shoes and accessories are sold in more than 70 countries and regions around the world.
As a luxury footwear brand, it is committed to creating high-end footwear with outstanding craftsmanship, which perfectly combines fashion design and function, and at the same time, the shoes designed by the brand have won numerous awards. Stuart Weitzman makes shoes look like they are beautiful, absolutely comfortable.