The menswear series is currently added to the sub-line The Marc Jacobs, which is also positioned as a light luxury, with emphasis on collaboration.
Following the launch of the first early autumn series of the new sub-line The Marc Jacobs in the first half of 2019, Pony has a new move. He will add men’s clothing categories to The Marc Jacobs product line, and also position it as a luxury. After returning, the Marc Jacobs menswear line will focus on collaboration.
The menswear collection’s comeback is rather low-key, and Marc Jacobs just posted a few related promotional photos on social media Instagram. It can be seen on the brand’s official website that these more than 30 men’s series are more extensions of the mainline of women’s clothing with a neutral style, but they have become more powerful and more masculine.
At the end of 2018, came the little horse brother to launch The Marc Jacobs, a new sub-line that focuses on light luxury women’s clothing. At this time, it has been more than three years since Xiao Ma Ge cut off the original brand sub-line Marc by Marc Jacobs (hereinafter referred to as MBMJ).
Last month, Marc Jacobs opened its first European store in Paris, launching many co-branded products. Among them is a joint series developed with the comic story Peanuts using comic characters Snoopy, Charlie Brown and others.
My little brother told Women’s Wear Daily that when he released the early autumn 2019 collection, he found that male customers began to buy one-size-large clothing in its sub-line brand The Marc Jacobs. “So why don’t we pick some of the main items and create men’s models for them.”
After leaving the position of creative director of Louis Vuitton in 2013, Xiaomao devoted himself to the same-named brand Marc Jacobs, but the development of private labels has been down. My little pony after leaving the LVMH Group is still working for Bernard Arnott because the LVMH Group owns 80% of Marc Jacobs. Bernard Arnault hopes that Pony ’s brand will continue to grow based on a high income of 1 billion US dollars, and will be listed promptly.
But this has hidden dangers for a series of controversial strategic decisions made by Marc Jacobs in the future. As Marc Jacobs’ performance continued to decline, in 2015 the brand decided to cut off the sub-line brand Marc by Marc Jacobs, which accounts for 70% of the overall revenue and merge it into the mainline.
Behind this decision is still the logic of serving investors, because Bernard Arnott wants Marc Jacobs to go public, replicating Michael Kors’ success on the exchange. And through product line mergers, Marc Jacobs can have a richer range of products and prices, which can make a difference in the mid-range market.
However, the combined Marc Jacobs performance is worrying, positioning mid-to-high-end luxury brands is becoming increasingly difficult. The listing is hopeless, and the brand cut off the men’s clothing line with a small percentage of performance in 2017 and announced that it will fully develop the women’s clothing business.